OUR PHILOSOPHY
We believe in the power of technology and innovation, but also in the value of human expertise and deep market knowledge. This combination allows us to craft promotional experiences that are both tactical and long-lasting, helping our clients grow in terms of sales—sell-in and sell-out—and brand affinity. By blending strategic marketing insights with cutting-edge tech skills, we deliver promotional solutions that generate real, measurable, and sustainable value. For us, innovation and expertise are the core of every project: we aim to create a tangible impact while maintaining a flexible, people-centric approach—an essential element for lasting success.
zero certainties?
ICT Promotion!
strategies.
without stress!
WHAT MAKES US THE RIGHT CHOICE?
Our fully integrated structure allows us to manage every phase of a promotion—from briefing to execution—entirely in-house. This ensures a streamlined, high-quality process, transforming customer insights into strategic value.
Here’s what sets us apart after more than two decades in the industry:
ICT IN A NUTSHELL
Everything you need for successful promotions, with mechanics that surprise both you and your users.
Successful Promotions
The success factors of a
promotion depend closely on:
Mechanics >> simple but engaging, it must make participation fluid
and provide an increasingly appealing UX.
Prizes/Rewards >> recognizable, appealing, aspirational, they must
provide the add-on to the purchase and the consumer promise.
Communication >> clear, impactful, it must communicate mechanics and
prizes simply but effectively.
Variables that can modify the promotion's performance, such as the correct display of POP
materials at points of sale, competitive promotional/price-cut pressure during the same
period, the appeal and appreciation of prizes also in relation to contingency,
uncontrollable external elements such as (e.g., COVID), should also be considered. For more
info on the levers for promotion success, write here
Mechanics you don't expect
Which mechanic to choose – Contest or guaranteed prize? Promotion with shopping/discount vouchers or cashback? The choice of mechanics is one of the essential elements of the success or failure of the promotion. Objective, target, implementation channel are some of the fundamental elements that guide this choice. Experience and deep market knowledge, of customers, and consumers represent another determining factor in the choice of mechanics and therefore the success of the promotion in terms of increased visibility and sales. Discover the mechanics that, in our experience, are most effective
Easy Cashback
Coupon Cashback is ICTPromotion's solution for managing high-impact and successful couponing campaigns, without point-of-sale involvement and with the advantage of real-time reporting. How? Simply. In 3 simple steps, the consumer Finds coupons with a unique code (on pack, at the point of sale, on Dem), purchases the products, and sends receipts and coupon codes (via web, app, WhatsApp) to receive the refund immediately, or later. Thanks to the dedicated dashboard, REAL-TIME data on used coupons and purchased products will be available, valuable information that offers the possibility to deepen the detailed knowledge of purchasing behaviors and identify any critical issues and/or areas for improvement even during the promotion itself. Don't believe us? Put us to the test!
ICT IN A NUTSHELL
Everything you need for successful promotions, with mechanics that surprise both you and your users.
Promotional HUB
Promotional HUB: Each company often has numerous active sites for the various brand promotions, with users registered multiple times, poor monitoring and knowledge of their habits, enormous waste of time and resources for each promotion. What to do? A WEB PORTAL that acts as a HUB, i.e., a container for all promotional activities of the company's various brands, allowing the centralized management of all promotions, ensuring not only greater fluidity in the activation processes of individual activities but also a unified management of critical issues, data collection in a single integrated DB with the possibility of carrying out CRM and promotion activities of the various activities and therefore greater economic and operational efficiency capable of improving engagement through a simplified UX, retention and communication to and from the consumer/customer. Ask for more info here.
CRM and D2C
CRM and D2C: Through e-mail, WEB, SMS, WA and social media, based on the data collected during consumer/customer engagement, it subsequently manages promotional customer care activities. These activities, especially in the FMCG sector but not only, are possible thanks to the analysis of information present in the purchase data used during consumer/customer participation as well as in the methods of participation in the promotion itself in terms of channels used and physical or online points of sale frequented.
Data & Profiling
DASHBOARD & PROFILING: The analysis and mapping of purchase behaviors detected in managed promotional campaigns facilitates the qualitative knowledge of the user/consumer and their preferences. It also allows obtaining information that becomes strategic both in the short and long term, becoming a fundamental driver both in terms of engagement and retention. Through the dashboard, based on the relevant KPIs, the platform gives the customer the possibility to know the results of the promotion in real-time, with the dual objective of tactically intervening immediately to optimize campaign redemptions and strategically start a dialogue with the consumer that creates a competitive advantage over time.
DAILY TRUST
Customers who continue to choose us
CERTIFICATIONS
Certifications are a distinctive element for us,
guaranteeing our constant commitment to offering our customers a quality service.
EcoVadis Gold Top 5%
The EcoVadis Gold 5% certification recognizes our commitment to adopting best practices in sustainability. This recognition places us among the top 5% of companies globally for criteria related to the environment, human rights, labor practices, business ethics, and sustainable supply chain management. We thus demonstrate strong social and environmental responsibility, with a systematic and lasting approach to sustainability.
Synergy Sustainability
The Synergy certification attests to our commitment to promoting sustainable and responsible practices, with a particular focus on ethical management and social innovation. This recognition confirms our commitment to integrating ecological and social responsibility solutions into daily operations, improving the environmental and social impact of our activities.
Chubb
The Chubb certification recognizes our commitment to risk management and protection against losses, promoting high standards of safety and protection. Through adequate insurance coverage and proactive risk management, we ensure solid and reliable protection for all our operations and our stakeholders.
BQC ISO 14001
The BQC Business Quality certification, along with ISO 14001, attests to our commitment to quality management and the adoption of sustainable ecological practices. ISO 14001 certifies our policies aimed at reducing environmental impact, ensuring that we operate according to high efficiency standards.
ISO 27001
The ISO 27001 certification attests that ICT Promotions has implemented an information security management system (ISMS) that complies with international standards. It ensures the protection of sensitive data, the management of cyber risks, and compliance with cybersecurity regulations, ensuring the confidentiality, integrity, and availability of information.
Accredia
Accredia is the Italian national accreditation body that guarantees the competence, impartiality, and reliability of certification, inspection, and testing bodies, recognizing compliance with the main international standards.
ISO 9001
ISO 9001 certifies that ICT Promotions uses an efficient quality management system, aimed at continuous process improvement, customer satisfaction, and optimization of business performance.
DOCUMENTS
Download our documentation with our values
CODE OF ETHICS
At ICT Promotion, our code of ethics defines the principles and values that guide our every action. We are committed to maintaining integrity and responsible behavior, promoting trust and transparency in every interaction.
DownloadDIVERSITY AND INCLUSION POLICY
At ICT Promotion, our diversity and inclusion policy reflects our commitment to creating a fair and respectful work environment. We value individual differences and ensure equal opportunities for all.
DownloadENVIRONMENTAL POLICY
At ICT Promotion, our environmental policy demonstrates our commitment to reducing environmental impact. We adopt sustainable and ecosystem-friendly practices, contributing to a greener future.
DownloadQUALITY AND INFORMATION SECURITY POLICY
At ICT Promotion, our quality and information security policy ensures that our business processes meet high standards. We are committed to protecting the health and safety of workers and the quality of our products/services.
Download