B2C
We manage for leading companies in various sectors: FMCG, Automotive, Utilities, Pharma, Subdomains, SupportB2B
We motivate the trade - intermediaries, distributors, sales networks and both direct and indirect channels - with incentive programs and mechanics aimed not only at increasing sales but also brand visibility, having direct feedback with customers and building loyalty, improving performance in compliance with the agreed budget.Complete management of online and offline prize contests.
Implementation of personalized cashback programs to incentivize purchases.
Organization of giveaways and prize raffles to increase engagement.
Creation and management of loyalty programs to build customer loyalty.
Development of points collection systems to reward repeat purchases.
Distribution of digital coupons and discount vouchers to stimulate sales.
Implementation of prize surveys to collect feedback and customer data.
Integration of gamification elements to make the purchase experience more engaging.
In addition to being a strategic lever to acquire new customers, promote increased sales and build a customer base
unified to communicate with; promotions turn into unique opportunities to analyze the behavior of created leads.
PROFILING
The analysis and mapping of purchasing behaviors detected in managed promotional campaigns facilitates the qualitative knowledge of the user/consumer and their preferences. It allows to obtain information that becomes strategic both in the short and long term, becoming a fundamental driver both in terms of engagement and retention.
Through the dashboard, based on the KPIs of interest, the platform gives the customer the possibility to know the results of the promotion in real time, with the dual objective of tactically intervening immediately to optimize campaign redemptions and strategically start a dialogue with the consumer that creates a competitive advantage over time.
CONSUMER PROFILE
The dashboard allows the consultation of graphs relating to gender, age and region of origin. The download of the complete data set of participants is also available.
REPORT
Reports will also be sent based on the KPIs defined with the company.
DATA ANALYSIS
Thanks to OCR - Machine Learning - the ICT platform analyzes the data of purchasing behaviors detected by reading the game receipts; and provides a complete analysis of the basket of all products present in the purchase receipt (not just those on promotion).
The analysis is carried out both on the basis of participation parameters (frequency, channels used, place of purchase, game habits, etc.) and on behavioral and qualitative purchase data - detectable from reading the game receipts.
OCR
We analyze purchase data thanks to advanced technologies such as OCR and machine learning, offering strategic insights. Our data analysis tools read game receipts and analyze purchasing behaviors, providing a strategic vision to improve engagement and retention.
BASKET ANALYSIS
Our basket analysis provides a complete mapping of purchases, helping to better understand the customer and their preferences. We transform purchase data into strategic tools for a deeper and lasting relationship with the consumer.
CRM
Through e-mail, WEB, SMS, WA and social, based on the data collected during consumer/customer engagement, it subsequently manages customer care promotional activities. These activities, especially in the FMCG sector but not only, are possible thanks to the analysis of information present in the purchase data used during participation by consumers/customers, as well as in the participation methods in the promotion itself in terms of channels used and physical or online points of sale frequented.
THE THREE LEVELS OF CRM APPLICATION
COLLABORATIVE
acquireand manage
customer contact
ANALYTICAL
analyze all
collected information
OPERATIONAL
support inbound activities
and/or outbound campaigns
CRM AND CLIENTELING
Clienteling is the loyalty-based strategy that aims to nurture the relationship with the customer, understand their needs and purchasing preferences more deeply to increase a company's sales. Clienteling and after-sales are only possible through CRM, i.e. all those activities aimed at satisfactorily managing customer relationships through the various channels or touchpoints made available to them.
CRM AND CUSTOMER JOURNEY
In addition to knowing the tastes and preferences of your target, you need to understand and monitor which touchpoints are preferred in each phase of the customer journey. CRM must therefore allow you to collect and use data from different touchpoints, develop personalized marketing campaigns, create an effective sales pipeline and automate the sales/purchase process.